Oxfam Glen, Gary and Ross
Writing, directing, post-production
Genre: Online Film
Agency: Infinite Wisdom Media
A parody of classic movie ‘Glengarry Ross’, used to highlight to global problem of landgrabs. Oxfam wanted a video different from the usual head-on approach, so we took inspiration from Alec Baldwin’s popular pep talk to explain the complex issue. The film performed strongly on Youtube, and helped inspire a higher retention and donation rate than had previously been seen in online video campaigns.